Marketing Manager
FIVES NORTH AMERICAN COMBUSTION, INC.
Fives North American Combustion, Inc. is hiring a permanent, full-time Marketing Manager join our team in Cleveland, OH.
Fives North American Combustion (HQ: Cleveland) is a dynamic subsidiary of the renowned Fives Group (HQ: Paris). Boasting over 100 years of groundbreaking contributions to industrial combustion, we stand at the forefront of thermal process engineering and manufacturing across the globe. From designing and manufacturing cutting-edge burners and industrial furnaces to installing and servicing combustion systems, we span industries including aluminum, steel, forging, incineration, oil and gas, mineral, paper, glass, and food. Our fusion of innovative energy and expertise yields unparalleled technology, breakthrough products and performance-enhancing solutions. Fueling our success is a firm belief in innovation through collaboration. At Fives, we are driven by a common calling, to prove that industry can do it! Join us as we work together to make industry an answer to technological, environmental, social, and economic challenges of our time and to make your career an adventure in shaping the future of industrial excellence.
At Fives, we all have a part to play in achieving our common mission. Your role will be:
- Developing strategies: Have a firm understanding of the goals of the company and its subsidiaries and create campaigns that will help achieve those goals. Develop a keen understanding of the FivesNA target markets, craft specific messages and determine the most effective means of delivering those messages to the decision makers of our global customer base.
- Implementation strategies: Once a strategy is approved, put it into action. Develop timelines, assignments, tasks, and ensure that the strategy is implemented on time.
- Content Creation and Management: Oversee the creation of high-quality content, including technical articles, case studies, whitepapers, videos, and other assets, ensuring content aligns with the brand and appeals to target audiences.
- Digital Marketing: Manage and execute digital marketing efforts including SEO/SEM, email campaigns, social media, and website updates, optimizing these channels to improve reach and engagement.
- Brand Management: Enhance brand awareness within target markets and ensure all marketing materials (literature, *.PPTX files, trade show speeches, etc.) consistently reflect our brand identity and values.
- Market Research: Conduct market research to understand customer needs, monitor industry trends, and gather competitive intelligence to adapt strategies accordingly.
- Analytics and Reporting: Track and analyze marketing metrics, ROI, and KPIs to measure the success of marketing campaigns, providing insights and making data-driven recommendations for optimization.
- Collaboration: Work closely with sales, engineering, and leadership teams to align marketing efforts with business objectives and customer needs.
- Event Coordination: Plan and coordinate trade shows, webinars, industry conferences, and other events to increase brand exposure and connect with potential clients.
- e-Commerce Website: Actively participate and be responsible for the creation of content pages and maintenance of the pages for the new Sana e-Commerce website.
If this is you, come join us!
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3+ years of experience in B2B industrial marketing.
- Proven track record of successful marketing campaign development, execution, and brand development.
- Proficiency in marketing automation platforms, CRM systems (e.g., Salesforce), and digital marketing tools (e.g., Google Analytics, SEMRush).
- Strong written and verbal communication skills with the ability to listen to technical information and convert it into compelling marketing messages.
- Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative problem-solving skills and an analytical mindset.
- Experience in managing agency relationships and vendor contracts.
- Ability to work independently, set deadlines, and meet those deadlines.
Benefits
- Hybrid/Work remotely on Mondays and Fridays
- Comprehensive benefits package featuring coverage for the majority of health insurance premiums, along with company-paid life insurance, short-term disability (STD), and long-term disability (LTD)
- 401(k): 6% match and immediate vesting
- Paid vacation, sick and volunteer time
- 12 paid holidays
- Parental leave
- Tuition reimbursement
- Training and development
- Company social events
- Work/life balance
- … and more!
Why come to Fives North American Combustion?
We are visionaries, challengers, collaborators and relationship-builders. We are passionate and proud of our history, products and services. We take care of each other, our customers, and our communities simply because it is the right thing to do.
Collectively, we solve problems for companies around the world and offer the highest quality products and services to make our customers and our workforce successful. Our team is made up of motivated, intelligent and engaged creators who work hard, play hard, and are committed to minimizing the environmental impact of fossil fuels.
Industry can do it with you!